How QR Codes Can Help Your Business


Posted by: Declan P on: 28 March 2011
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How QR Codes Can Help Your Business

Its official QR codes are now getting really popular with business!! They are appearing on sales brochures, boarding passes and shopping vouchers! What is so great about QR codes is amount of information these monochrome gems hold and the instant access they give people with smartphones.

There are many conversion sites now that can be found using Google with one of the most popular being Kaywa. Another one, which allows you to customise the colour and format of your codes is Kermen Erkan, check them out...

Why use a QR code?

Sharing - you could link to a website landing page, (making sure that it contains the most up-to date and relevant information for your customers) Remember you can make specific QR codes for distinct pages so that you can place links to different offers or products in different locations!

Inviting - ask for a 'call-to-action' by linking to a landing page incorporating one!

Optimising - use of QR codes also enhance your SEO, whilst at the same time encouraging more traffic to your specified site / page.

Analysing - url shortening services bit.ly and goo.gl now generate QR codes for sharing your shortened link and also provide analytics to work out the effectiveness of using that link!

What link to provide in your QR code

How about linking to:

  • Your Facebook page
  • Offer vouchers / page
  • Contact details
  • 'How to' guide - providing added value
  • Photos of you your staff and your products
  • Mp3 downloads
  • Promotional videos
  • Testimonials

This is killer stuff for your advertising and marketing!!

Where can you use your QR code?

Hows this for starters?

  • On your business card
  • On posters
  • On your marketing brochures / flyers
  • On all your stationery
  • On meeting and event papers and nametags
  • On promotional goods
  • On menus
  • On receipts / invoices

The only limit is your imagination!!!!

Have fun with this new additon to your marketing arsenal, but remember that some customers may be a bit wary of QR codes so you may have a little explaining to do!!

QR codes really an enhancement of social media in that they make sharing and bringing together so much easier. However, the predictions are that the next generation of 'codes' will contain so much information that an internet connection won't be necessary as the content will be embeded in the code itself.

Pretty cool huh!!


About the Author
Declan P Joined: July 2009     Blog Posts: 86
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I am the owner of thebestofkerry, I am passionate about marketing and promoting the best local businesses in Kerry. Business Positioning, Permission Marketing, Networking, Word of Mouth Business and Blogs about Kerry!!

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