The tournament takes place between the 29th of July and the 1st of August, 2010, at Killarney Golf and Fishing Club. The 3 Irish Open's new prime slot on the European Golf Tour, elevates the event to the position of one of the most prestigious tournaments in European golf. The staging of the 3 Irish Open on the magnificent Killeen course, just weeks before the European Ryder Cup team is announced, is expected to attract golf's marquee names to the Co. Kerry venue. Many will still be in the chase to secure a place on the European team for the for the showdown with the U.S.A at Celtic Manor in September 2010